AI Film Studio in Singapore

Two years ago the term barely existed. Now every brand in Singapore has been pitched by one, and the category is wide enough to hold a person with a subscription and a team that has shipped broadcast work. The gap between those two is where most of the disappointment happens, and it is not visible in a deck. This page is what we would want to know if we were hiring one.

What an AI film studio actually does

Generating a shot is the part everyone has seen. It is also the cheapest and least decisive part of the job. A studio's work sits in four places, and only one of them involves a prompt.

Direction. What the film is, who is in it, what the light does, where the cut falls. Get it wrong and no model rescues it; get it right and a mediocre generation still works, because it is carrying an idea.

Generation. The fast part.

Continuity and retouch. Where the hours actually go — holding a face, a garment or a product across a sequence that was never filmed, so a viewer never has cause to notice. Across the work on this site, roughly two thirds of it went through hand retouching after the model had finished.

Finish. Grade, sound, cut. The same craft it has always been.

Five questions worth asking any of us

Ask these of every studio you talk to, including this one. The answers separate the category faster than a showreel does.

One: which of this work is client work, and which is spec? Most AI studio reels are substantially self-initiated. That is not a problem — a test is how a pipeline gets proven — but a studio that blurs the two is telling you something. On this site, some of the work is credited client work and some of it is ours; the grid says which, and we will say so in a meeting.

Two: which models would you use for this, and are we indemnified? At contract stage the only question that matters commercially is who pays if a rights holder makes a claim. A studio that has not thought about it will improvise an answer. A studio that has will tell you that Google Veo carries an indemnity but only through the enterprise API and only on GA versions, that Runway covers it on Enterprise plans, and that some of the strongest open-weight models carry licences excluding whole territories including the EU and the UK.

Three: who does the retouching? If the answer is that the model handles it, the work will look like the model handled it.

Four: what happens when we change something late? In live action a late change is expensive but normal. Here it is harder, because changing a character or a look does not re-light a set, it re-generates everything built on top of it. The right answer is an honest one about where the decision points sit, not a promise that nothing is difficult.

Five: what have you made that was not for yourself? Announcements get repeated until they read as output. We keep a running ledger of what the major AI studios have shipped against what they have announced, and the gap is instructive.

What we bring to it

Fifteen years making this work the old way, across Asia Pacific. Call sheets, permits, a crew standing in a car park at five in the morning waiting for the light. Work for McDonald's, Pepsi and Huawei came out of that, alongside campaigns that had to earn attention with no media budget behind them — HIV Doesn't Differentiate, Save Our Moms, Face to Face.

None of it was made with a model, and that is exactly why it matters. A model will hand you a competent frame. It will not tell you the frame is boring, that the silhouette turns to mush at thumbnail size, or that the cut lands two beats late. Those are the judgments a brand is paying for, and they do not come in the box.

“AI is part of the craft. Not the starting point.”

We also ship our own things

A studio that only ever makes other people's work never has to live with a decision past the invoice. ODDs is an anonymous voice-chat app in active development and on Google Play. The Pearl Edition is a Sri Lanka travel editorial. Neither was briefed by anybody, and both are where the pipeline gets tested on something that has to hold up over months rather than a campaign cycle.

Being straight about the limits

Holding a character identical across a long sequence is still the expensive problem and the single biggest driver of cost. Hands and fine detail still drift and still need a retoucher. Type generated in frame is unreliable enough that it usually goes on afterwards in After Effects. Late changes cost more than they would on a shoot.

None of that makes the work worse. It makes the planning different, and any studio that tells you otherwise has not shipped enough of it yet.

What it costs to work with us

No rate card, because two films that look the same length in a deck can be a week apart in real work, and nearly all of that difference is whether something has to stay itself from shot to shot. One number is worth publishing: projects start at US$15,000. Below that we are the wrong studio and will say so.

Common questions

What is an AI film studio?

A production studio that makes brand films and campaigns using generative models in place of some or all of a conventional shoot. The useful distinction is not whether a studio uses AI but how much of the job it still does by hand — direction, continuity, retouching and finish are all still human work, and they are where the quality difference sits.

How is this different from a traditional production house?

The decision points move earlier. In live action, late changes are expensive but routine, and you buy flexibility with a bigger crew day. In AI work a change to a character or a look re-generates everything built on top of it, so more of the thinking has to happen before anything is made. The trade is speed and a smaller crew for less tolerance of late reversals.

How do I choose between AI film studios in Singapore?

Ask which work on the reel was commissioned and which was self-initiated, which models they would use and whether you are indemnified, who does the retouching, and what happens when you change something late. Those four answers tell you more than a showreel does.

Is AI video safe to use for a brand campaign?

Yes, with care about which model produced it. The commercial question is indemnification — if a rights holder makes a claim, who pays. Some models carry enterprise indemnities with conditions attached, and some open-weight models carry licences that exclude entire territories. The model should be chosen to fit where the film will run.

Do you only work with Singapore brands?

No. The studio is based in Singapore and the work runs internationally. Where a film is distributed matters for licensing rather than production, because it changes which models we will use.

Start a brief

Tell us what the film has to do rather than what it should look like, and whether anything in it has to stay itself. The contact page is here. You can also see the work, read how we approach AI video production, or go deeper into how the studio works.