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HIV doesn't differentiate

It Doesn’t Care Who You Are

Health Promotion BoardBrand
SingaporeLocation
PublicisCreative Agency

Your relationship status doesn’t matter, HIV doesn’t discriminate.

Whatever your age, status, or background, you can contract it. In a society still shaped by conservative values, the campaign takes an important step in breaking stigma and making risk feel universal.

Yet it stops short of addressing how certain behaviours and circumstances greatly increase the chances of transmission.

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