Mosquito Repellant Newspaper
Life Saving Letter
Mawbima NewspaperBrand
Sri LankaLocation
Leo BurnettCreative Agency
How Every Letter Helped Stop Dengue. A deadly outbreak. A newspaper that fought back.
To slow the spread of dengue, Mawbima printed the world’s first mosquito-repellent newspaper.
Infused with citronella ink, each page became a protective shield during Sri Lanka’s National Dengue Week.
The special edition sold out by 10 a.m., increased readership by 300,000, and turned print into public health.