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Mosquito Repellant Newspaper

Life Saving Letter

Mawbima NewspaperBrand
Sri LankaLocation
Leo BurnettCreative Agency

How Every Letter Helped Stop Dengue. A deadly outbreak. A newspaper that fought back.

To slow the spread of dengue, Mawbima printed the world’s first mosquito-repellent newspaper.

Infused with citronella ink, each page became a protective shield during Sri Lanka’s National Dengue Week.

The special edition sold out by 10 a.m., increased readership by 300,000, and turned print into public health.

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